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New Oriental Education Wins By Staying On Message

Article/ Pub

January 10, 2014

Sheila Riley

New Oriental Education & Technology offers millions of Chinese students English language training and test prep courses — all framed as a way to make dreams come true. Success through education is New Oriental's (EDU) consistent marketing theme, says George Haley, author of "The Chinese Tao of Business." And that consistency helps explain its success...

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